Friday, August 2, 2013

MARKETING INFORMATION SYSTEM



A marketing information system ( MkiS ) consists of people, equipment and procedures to gather, SWOT analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers .

Why do we need market information?
  • To take better decisions.
  • To measure demand forecast more accurately.
  • To be ahead in the market.
  • To avoid customer defection.
  • To have better market share.—
  • To craft better marketing mix and product mix.




The Marketing Intelligence System
A Marketing Intelligence System is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment.

Areas of market research


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