A marketing information system ( MkiS ) consists of people, equipment and procedures to gather, SWOT analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers .
Why do we need market information?
- To take better decisions.
- To measure demand forecast more accurately.
- To be ahead in the market.
- To avoid customer defection.
- To have better market share.—
- To craft better marketing mix and product mix.
The Marketing Intelligence System
A Marketing Intelligence System is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment.
Areas of market research
Also Read Target Market Positioning, Positioning concepts, Product Positioning Process Marketing Management and Its Evolution Marketing Strategy
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***MARKETING INFORMATION SYSTEM***
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