MARKETING STRATEGY

—A well known management authority, P. Drucker, believes that marketing is not merely a function of business enterprises, but it is the business and it is synonymous with whole the business unit as economic organ to provide goods and services. The primary function of a business (marketing company) is to create and maintain a satisfied customer. No longer profit is the effective marketing performance. Profit will be the reward for the skillful delivery of satisfaction. Marketing management shall give emphasis upon delivery customer satisfaction through real consumer concerns and profit will accrue only through service demand.
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 —As we know the existence of human being is based on some needs hence there will always, consumption which need goods and services. But the aim of marketing is to strategize selling superfluous and converting consumer into hindous by add on features to the products. The aim is to know and understand the customers well that the product or service fits him and sells it-self. Ideally, marketing should result in a customer who is ready to buy.

—Marketing Department need to strategizes best marketing strategy to get edge over other competitors and gain better market share. Hence optimally utilization of marketing mix will be the best knock to formulate marketing strategy.


— —An organization business success largely depends on how efficiently the products and services are delivered to customers and how differently do the customers perceive the difference in delivery in comparison to the competitors. This is true of all firms – from large business enterprises to small firms, from multinationals operating in different countries to small firms operating in small markets, from giant enterprises like Sony, Lever, General Motors to the next-door kirana shop. Quality production and efficient marketing are the key success factors in building sustainable competitive edge for ever business corporation.

Marketing Strategy

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